Riyadh College of Business – A cooperation with the Bremen University of Applied Arts
Sunday, March 9th, 2008
All signs are pointing toward an upswing in Saudi Arabia. Billions are to be invested in the development of the country. The fact that the investment of billions of oildollars in the infrastructure and building projects alone is insufficient for a sustained economy is well known, even in Saudi Arabia.The future must be based on knowledge. The recently concluded Third Economic Forum in Riyadh, titled “For Sustained Economic Development,” whose patrons included King Abdullah, once again underscored this fact. The first steps to achieve this have long since been taken. A notable step, perhaps a remarkable step in Germany, is the planned cooperation with the Bremen University of Applied Arts, the first of its kind in Germany.
The Bremen University of AppliedArts signed a memorandum of understanding with the Riyadh Chamber of Commerce and Industry back in July 2004. The planned partnership has garnered highlevel attention, as the presence of the Federal Minister of Economy at the time, Wolfgang Clement, and theSaudi Minister of Finance, Ibrahimal-Assaf, attest. The exchange of lecturers, students, curricula and research results is planned. Furthermore, joint conferences are to beheld.
The driving forces on the German side are Prof. Dieter Leuthold,Vice-Decan of the Bremen University of Applied Arts and signatory of the memorandum of understanding as well as Honorary Senator of the university, Dr .h.c. Horst Hinderlich.
Any sound project requires time.The implementation of the cooperation contract is not being rushed . So far it has emerged that the project will be initiated with BusinessStudies and a binational staff of teachers. The Curricula provides for a certificate and a master‘s degree. The project illuminates another trend in the development of Saudi Arabia, that of strengthening the private sector.
The Bremen University of Applied Arts and its ambitious plans is certainly to be wished success then that could set a trend within the German university landscape. German universities have been criticized for not looking enough beyond their national boundaries and of having insufficient international links. Moreover, it is to be hoped and assumed that the current Saudi ambassador in Germany, Prof. Dr. med. Ossama bin Abdul Majed Shobokshi, is taking an interest in the Bremer partnership. He knows well the quality ofe ducation in Germany because he himself studied in Erlangen.
By Rainer Schubert